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Farron

Farron Tehnika

Upgrading a B2B environment from Magento 1 to Magento 2

The Story of Farron Tehnika

Farron Tehnika is the distributor of STIHL products in Estonia. They have been operating since 2011 and since then, Farron Tehnika’s retail network has grown considerably.

The growing network demands constant communication and information exchange with retailers. This is why an effortless and reliable software solution is key.

Farron had been using the Magento 1 platform for years, but to fulfil the new ambitious developments, the transition to the Magento 2 platform was required.

Solution

Farron’s e-business is not a traditional e-commerce channel since no shopping process takes place. Instead, it is an important source for product information and a software solution for handling reclamation and guarantee topics.

Used technology

Avera B2C ja B2B

Avera B2C and B2B e-business

Purchasing environment for business clients

The Story of Avera Trading

Avera offers its clients cleaning equipment and supplies. The vision of the company is to always provide more than expected. Avera holds the position of both an innovator and a leader in the market.

At one point, their software solution was unable to achieve their ambitious goals – their web environment was morally and technically left behind. There was no mobile view, and the user experience was far from perfect. Implementing changes was time-consuming and challenging.

Client feedback

Excellent cooperation experience. Everything was explained in a simple language and solutions were found for all our particular and peculiar requests. Even after the completion of the website, Acty will support you when you need them. Job well done!

Oliver Korjus

Purchasing Manager, Avera Trading AS

Used technology

Horses24.ee

Horses24.ee

Horse equipment portal

The creation of Horses24

Horses24 is a buy-and-sell portal for horses, equestrian equipment, and other related products and services, created by hobbyists. Based on their own experience and needs, they noticed that a suitable online environment for selling and purchasing horses and equestrian equipment was missing in Estonia and its neighbouring countries. They decided to fill the gap and an exciting project was born where we helped the client to design an idea into a complete solution.

Customised solution for a sales portal

Since the portal is directed to 12 countries where every country has its own domain name, a customised solution was needed since there was no suitable freeware available or their modifications would have cost more than building a solution from scratch.

We had to asses how to create a functioning environment that would be welcomed by its users, how to do marketing for the portal with low costs by using social media and SEO, and how the user would navigate the website. We also had to consider how to make inserting the sales or purchase announcements as easy and simple as possible for clients while trying to asses how the users would act on the site.

Since the equine industry was unfamiliar to us, we surfed for hours through different sales environments for horse supplies and hobby forums to learn the terminology and understand equestrian sports.

By studying the competitive web-portals, we found that modern and innovative solutions were rarely used, so we planned to create a competitive edge by designing the convenient user experience for both desktop and mobile devices.

Technically, this type of project was new in our portfolio. Sure, we had created buy-and-sell environments before, but not for an environment targeted for so many different markets where complexity grew by adding every new content type. Fortunately, we had invested a lot of time in the starting phase for creating a well-structured application architecture, which really paid off in the end.

What should great user experience look and feel like?

Since the equine industry was unfamiliar to us, we surfed for hours through different sales environments for horse supplies and on hobby forums to learn the terminology and understand equestrian sports.

By studying the competitive web-portals, we found that modern and innovative solutions were rarely used, so we planned to create a competitive edge by designing the convenient user experience for both desktop and mobile devices.

Technically, this type of project was new in our portfolio. Sure, we had created buy-and-sell environments before, but not for an environment targeted for so many different markets where complexity grew by adding every new content type. Fortunately, we had invested a lot of time in the starting phase for creating a well-structured application architecture, which really paid off in the end.

Used technology

Ramirent PWA

RAMIRENT

Case study: the digitalisation of the work process

The Story of Ramirent

RAMIRENT offers equipment rental for the construction and other industries. You can rent or buy hand tools, scaffolding, lifts, excavators, loaders, modules and containers, formworks, generators, and other construction equipment and tools. Ramirent also provides personal protective equipment and installation, transport, operations, design, and consultation services.

Ramirent Baltic AS is part of Ramirent Plc. The company has 45 rental stores in the Baltics, 15 of them in Estonia, and ca 3200 employees and 300 stores in Northern and Eastern-European countries. Ramirent Plc is part of the Loxam Group – the third largest construction equipment rental company in the world.

From time-consuming to efficient

In every Ramirent rental store, there are employees whose job is to provide and receive the rental equipment and tools.
Previously, the rental workers had to rely on paper processes that slowed down the service pace and was generally inconvenient for clients.

Solution – mobileApp (PWA) for the rental point staff

To save working hours and increase the quality of the customer experience through faster customer service, the working processes of the rental point staff had to be digitalised. It was clear that the rental point staff would not carry a laptop or even a tablet with them, therefore, the solutions had to be designed for smaller mobile devices.

This is why we created a mobile app for the rental store staff that enables them to initiate rental agreements quickly and find the necessary information about a client or a device by scanning a QR-code. With the app, they can also receive returned equipment and add the photos of returned equipment straight from their mobile device to the photo bank.

Thanks to PWA (Progressive Web Application) technology, creating mobile apps has become much quicker and more economical. PWA today is capable enough to interact with mobile hardware. Thanks to PWA, the design and possible future development of a solution is much quicker and cheaper than when using a native mobile app.

Used technology

Karupoeg Puhh

Karupoeg Puhh

E-business platform change

The Story of the Karupoeg Puhh toy shop

Karupoeg Puhh (Pooh the Bear in Estonian) is one of the biggest toy shops in Estonia with 12 shops nationwide. Karupoeg Puhh also has long-term e-commerce experience.

The partnership between Acty and Karupoeg Puhh started in 2009 when the first karupoegpuhh.ee e-shop was born (formerly named toys24.ee).

Challenge

Karupoeg Puhh had been using the Prestashop e-shop platform for a while, but at one point, its functionality and efficiency could not meet the ambitions of the company.

Karupoeg Puhh wanted to improve the customer experience for their existing clients and launch international sales. They were looking for a reliable platform that would enable scaling.

Transferring a functioning e-business to a new platform is always more complex than creating a new solution for a company. An operating e-business already has its work processes in place and clients are used to a certain user experience from the webshop.

As the numbers of the company’s e-sales had been growing rapidly in recent years, we had a big challenge in ensuring that the sales volumes would not decline after launching the new e-shop.

Solution

First, we carefully analysed the clients’ behaviour on the previous website.
We determined from which channels the main conversions came from and which share did the organic traffic conversions had. In projects like this, where a functioning e-business is transferred to a new platform, a common mistake is that the relevant references for SEO are not redirected correctly. This may have a crucial effect on sales when the majority of the conversions come from organic searches.

We studied the clients’ profiles and built a design for the website. For creating a competitive edge, we focused on a unique design and excellent user experience.

In this project, we also introduced and implemented the Acty payment solution.

It was also clear that we had to automate the work processes. We also successfully integrated the payment system to the e-shop, which sometimes requires a more comprehensive analysis in the case of omnichannel brands.

Esileht Mobiilis

Kassa Mobiilis

Used technology