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Tallinna Lennujaam

Tallinn Airport

The digitalisation of the purchasing process

The Story of Tallinn Airport

Every year, over 3 million passengers pass through Tallinn Airport. In 2018, Tallinn Airport was selected as the best airport in Europe. According to passenger feedback, Tallinn Airport stands out with its cosy atmosphere, comfortable setting, and quality service. Therefore, it was important to work towards making all services more comfortable for clients.

The digitalisation of the purchasing process

Acty was entrusted with transferring the purchasing processes of Business Lounge (BL) and the security control express gate (FT) into a web environment.

Our task was to create a ticket purchasing solution for the website of tallinna-lennujaam.ee and an API responsible for creating QR-codes and for the information exchange between security gates.

The solution was implemented at the end of 2019.

& beauty

& beauty

Case study: How did & beauty move their business from SaaS to the Magento 2 platform

Who is & beauty?

It all started in 2008 when the Lumene brand was looking for an exclusive importer for Estonia, and MG Beauty was born. Soon after, beauty enthusiasts and professionals started to join the team.

MG Beauty is the sole representative of more than 20 different brands in Estonia, including Lumene, Dr Irena Eris, Lily Lolo, Cutrin, Tahe, Amika, Macadamia, Sachajuan, etc. 

Project Goal

MG Beauty operates in a fairly competitive market. Therefore, it is extremely important to offer clients the best online experience.

Unfortunately, this was not possible by using the existing SaaS e-shop platform since it lacked the functionalities needed for offering great customer service. Creating these functionalities would have been too time-consuming and expensive.

The goal of the MG Beauty project was to build an online channel that would be the best purchasing environment in the sector for both B2B and B2C clients.

Solution

The client had the option to choose between many different platforms and making a choice was difficult.
What made the project more challenging was that similar to the e-shop project, the company had decided to implement a new business software.

We helped the company map their needs and offered Magento 2 as the most suitable platform.

To build an automated information exchange, Magento 2 was integrated with the Directo business software.

A B2B client also appreciates a convenient purchasing experience

MG Beauty’s B2B clients are beauty professionals. Rather than using desktop devices in their beauty salons, they often use mobile devices. They need a good overview of the offered goods and must be able to place their order quickly and easily.

Therefore, we mainly focused on a convenient and simple purchasing process. For this, we also implemented the Acty payment solution.
 

Client feedback

“A sincere interest in growing the client’s business and reliable communication made it easy for us to choose Acty as a partner. Both these qualities and professionalism, thoroughness and respect have been maintained throughout the cooperation. In the team’s work culture, there is a passion for successfully implementing projects together and constantly developing. All these values ​​are the basis of good cooperation.”

Anete Advelk

Marketing manager, MG BEAUTY OÜ

Used technology

Flex Sülearvutikeskus

Flex Laptop Centre

Case study: The agile development of the Flex.ee e-shop

The story of the Flex Laptop Centre

25 years ago, a family established a company named OÜ Fleksont. Today, it is one of the biggest sellers of laptop computers in Estonia (in total, they have sold more than 40 000 computers in). The brand, FLEX Laptop Centre, has shops in Tartu and Tallinn, but their most prominent sales channel is their e-shop, flex.ee.  

Before finding Acty, FLEX had developed their e-shop platform independently. The company had long-term e-commerce experience, but at one point, all their web developers had moved on and there was no one to handle the practicalities of the webshop anymore. The company decided to drop the previously developed platform because its development did not seem reasonable in the long term.

The whole e-shop had to be moved to a new environment, Magento. As it often happens with website projects, many details were unclear at the beginning of the project. To proceed, an agile development approach was selected, meaning that the overall job was divided into parts and the work started from focussing on the development of the most essential parts. The progress was regularly overviewed with the client and we then moved on to the next stages. This gave the client an understanding of the state of the project and enabled us to focus on the most important aspects.

The importance of product information

A great aspect for an e-shop visitor is product information, especially in the case of technology products with numerous details and functional descriptions. This is why we decided to display the most essential information of the products on the webpage to save the client from unnecessary additional clicks.

We also improved other factors of the user experience – the website was given a logical structure, helping the client to easily find the computer matching their needs. Since the range of computers in the shop is extremely wide, the initial product filter considerably simplifies the process of finding a suitable model. The purchasing process was also made more comfortable by avoiding the filling in of forms or unnecessary additional clicks. The visual solution for the Flex e-shop was minimalistic, clear, and simple.

The challenging aspect was how to make the technical information of laptops easily understandable for a client while being easily entered into the system. To solve this problem, we built an additional solution that simplifies the management of product information in the administration environment. We also differentiated product information to be able to give a quick overview to the clients.

The FLEX e-shop also has a number of automated solutions such as client-based pricing. The product information is obtained from the supplier’s warehouse and the algorithms that take into account the client’s profile offer sales prices and possible discounts to the clients.

As usual, we added the integrations for purchasing and business software with a product delivery solution.

Client feedback

“We have been working with Acty for 2 years now and so far, it’s been very productive. We were able to launch the e-shop on the new Magento 2 platform in less than 6 months and after that, we have continued with web development. We’re very happy with the work of Acty’s project manager – because we have weekly Skype meetings, everything is made simple and clear.”

Rainer Ploom

Fleksont AS

Used technology

Breden Kids

Breden Kids

Case study: How the Breden Kids e-shop won the Digital Achievement Award

Who is Breden Kids?

Breden Kids is a family business that manufactures quality children’s clothing made and designed in Estonia. Their signature product is a patented hat-scarf loved by local parents and kids.

Breden Kids is inarguably the most beloved kids clothing brand in Estonia. Their lovely creatures have won the hearts of thousands of children and parents.  

Project Goals

The market for children’s clothing is vast and the competition is fierce: to win clients, one must stand out and act knowingly. Because the main sales channel for Breden Kids is their own webshop, they wanted to improve their clients’ user experience both on desktop and mobile devices.

Their previous e-shop was built on the OpenCart platform, which soon failed to fulfil its purpose; it wasn’t functional enough and did not match the company’s requirements. The e-shop was practically useless due to countless bugs and slow loading times – it took a couple of minutes just to load the page, which was extremely frustrating for a potential customer.

Solution

We helped Breden Kids define their business goals and future perspectives for their e-shop and came to the conclusion that the most suitable platform for building the Breden Kids e-shop was Magento.

We had a few different options to choose from; either use stable Magento 1 or to opt for a newly developed and bug-prone Magento 2.
Based on the company’s ambitious goals, we quickly decided to use Magento 2.

The decision was made against several experts’ advice to use the stable Magento 1 platform, the reason being that the client saw no point in investing in a software that had reached the end of its lifecycle.

The pros of Magento

Despite the fact that Magento is technically more complex than other platforms, it makes it very easy for the owner of a shop to manage and categorise products in the shop. The platform is designed specifically for e-shops and is flexible enough for adding personalised and unique-looking solutions, as every shop wants their appearance to match their values and uniqueness. Read more about the benefits of Magento here: https://www.acty.ee/magento  

Technical challenge

For us, the real challenge was that the Magento 2 platform had just been launched and the developers did not have much experience with it yet. We also had a haunting deadline: the goal was to open the shop in one month. Thanks to the excellent and easy adjustment of Magento 2, we were able to finish the project in 1.5 months, which is a very good result in the world of building complex solutions.

Since we chose the brand-new software with lots of bugs, we got to know every technical detail of Magento 2 and we can now say for sure that our team has the strongest Magento 2 technical competency in Estonia.

We also had a chance to create a unique payment solution for Magento. Based on measurable results, the solution also improved the client’s business results. For creating the payment solution, we used the VueJS Javascript framework.

Free your client from the unnecessary

Together with the agency, Trinidad Wiseman, user paths were analysed and mapped, on which a new solution was developed. Our data analysis showed that although many people found their way to Breden’s e-shop from Facebook, the purchasing process was often interrupted because of a bad user experience. Therefore, the building of a new e-shop was based on the need to free the client from unnecessary actions or from filling in too many forms – which is why most clients drop the purchasing plan. One of the target groups of Breden Kids is young mothers that usually have very little time on their hands, so the purchasing process had to be as quick and easy as possible also from a mobile device.

As you can see, in addition to easy management and visual appearance, we also focused on creating unique and personalised payment solutions. For example, a client can easily change the size or colour of the product before paying for the shopping cart or look at the campaign offers while entering minimal data in the process. It’s all quick and easy for the client.

The Breden Kids e-shop won the Digital Achievement Award of 2018 in the website development category.

If you’re selling quality products, your website must reflect this quality

Creating a new webshop really paid off for Breden Kids: the number of interrupted purchases dropped considerably, client satisfaction increased, and the client support workload decreased. The costs for marketing were also lower, thanks to the improved purchasing experience. The new e-shop matches the high-quality standard of Breden products, which is a crucial part of building and maintaining the good reputation of a brand. 

Client feedback

„Cooperation either gives or takes energy. With Acty, one definitely gains energy. In a development partner, it is crucial that the focus will be on what can be done and not what cannot be done. Acty also values communication and honesty. A client can really feel their sincere wish to help and give their best. This is what I value most in a partnership.”

Merle Leemet

Breden Kids

Used technology

BottegaVerde

Bottega Verde

The story of Bottega Verde

Bottega Verde is an Italian family business with a 40-year history in producing natural cosmetics. Today, Bottega Verde has shops in over 80 countries worldwide. In Estonia, Bottega Verde has been represented by OÜ L´Dolcevita for over 15 years. The Bottega Verde shops are located in Rocca al Mare and Ülemiste Centre in Tallinn.

Project Goal

To be competitive in the cosmetic market, it was inevitable for L´Dolcevita to create a digital sales channel to complement the physical shops. The goal was to create a user-friendly e-shop that would represent the values of the Bottega Verde brand while being accessible and understandable for the Estonian consumer.

Solution

Through preparatory work, we found that the ultimate platform for building the Bottega Verde e-shop would be Magento 2. The functionalities and structure of Magento 2 are extremely capable: the management and categorisation of products are well thought through and it is possible to build more complex and personalised solutions on such a foundation.

The communication of different systems

While building the Bottega Verde webshop, we linked different databases to ensure fast, accurate, and automated information management. The product information is now regularly received on the e-shop database directly from the supplier by XML (data description language), therefore, the Estonian e-shop representative may easily make a suitable choice, translate product information and publish them on the webpage-shop.

As for payments, the Compucash system was linked to the e-shop and from there, the purchasing information moved to the accounting department. The integration of Compucash and Magento was perhaps the first integration ever of these programmes made in Estonia.

The customer’s comfort

The payment and ordering processes of the Bottega Verde e-shop have been carefully designed to ensure a quick and easy service for customers.

As a customised solution, we created a payment form where the client has to enter as little information as possible – to make a purchase, you only need to provide your name, telephone number and e-mail address. So, when shopping on the Bottega Verde e-shop, no lengthy data questionnaire is necessary (like in so many other e-stores).

To have the buyer focus on the shopping cart and payment process, the upper menu has been removed from the purchasing page. When creating an e-shop, the merchant also has to think about GDPR data requirements – how and by whom the client data will be stored and used. These aspects were discussed at the beginning of the process and implemented as agreed.

Client feedback

“We trusted Acty with our webshop development project since their work and communication style were transparent and clear from the very beginning. We highly value their flexibility, constructive approach, and efficient communication. In partnerships, what often really counts is the human aspect – it’s good to work together when you feel your cooperation partner’s genuine interest in the project.”

Ülla Sarapuu

L'Dolchevita OÜ

Used technology